About Me

One of my earliest memories is going out for dinner with my family as an eight-year-old (I think it was East Side Mario’s, on spin-the-wheel-birthday night) and writing down a short story I had come up with on the restaurant’s napkins.

I threw the napkin out, but that was the first time of many I reached for anything – a napkin, a paper, a receipt, the back of a cereal box, eventually I graduated to notebooks (thanks, Indigo, for fueling that new obsession) – to record the words and stories I kept in my head.

Ironically, although I loved to read, I never seriously contemplated being a writer. Yet, the hidden desire always remained – so much so that my grade eight yearbook says my ambition is to be a “writer or lawyer” (the “or lawyer” was added because I didn’t want to bank on the writing thing panning out).

Years later, when I graduated McGill University, being a writer, again, didn’t cross my mind. But luck was in my favour, because a little thing called content marketing was soon making headlines and I wanted in. I learned what a content marketer does, and how she does it, and started building out my experience. Over the years, I’ve figured out how to write words that people want to read (thanks for sticking with me so far), words that drive true ROI for the business.

Now, I’m known for finding solutions to complex problems; having enthusiastic passion; ensuring that passion helps advance the projects I work on and not hinder it; and for caring deeply about the people who I work with and the work that I do.

And that brings me to today.

You could call me a content marketer or a content strategist. Or you could just call me the word that I never thought I’d be: a writer.

Please take a look at my portfolio and feel free to contact me if you have any thoughts, comments, or questions.


One thought on “About Me”

  1. Dear Mrs. Tobianah,

    I’m a foreign trained professional who came to Canada 10 years ago and for the past two year or so started writing a book about my journey and how, with dedication, perseverance, and smart decisions – professional success could be accomplished.

    After completing some research I found your name in the New Canadian Media website and realized you would probably be able to guide me on the following inquiry; I started writing a book for my kids to know all I went through during the settlement and job seeking process and show them how dreams come true; but I believe the book can also help more people going through the same situation I went through and are probably seeking help or are about to give up.

    I wanted to know if you or your organization, by any chance, know someone who can help me with the editing, or even better, publishing the book.

    Please feel free to email me to my personal email address: Andres.gutierrezz@hotmail.com any information in regards to this matter.

    Thanks for your time.

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think. research. write.